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… I mean you’d have to have something so compelling to bring people there.” People will fly to Florida because they have some of the best outlets just like Cabazon and then the two Simon outlets in Vegas. “You can buy anything you want online, but you can’t buy anything off-price online yet. “An outlet mall is dependent on the brands,” Enderwood said. The mall has spent more than $2 million in recent upgrades, according to its website.īut getting visitors, and even locals, inside Prizm could still be a challenge if the mall fails to ink more tenants, according to Cathy Enderwood of CBRE. Prizm tapped roughly 30 muralists and street artists from more than 15 countries earlier this year with the intention of making it the largest street art and mural location in the country. The company inked a 10-year lease for a 24,610-square-foot space across from the Nike Factory store, according to brokerage firm Logic Commercial Real Estate.Ĭhad Dillow, co-owner of HeadzUP and Step Right Up, said the company chose the outlet mall after seeing some of its recent upgrades, which includes murals adorning the inside and outside walls of the center. Step Right Up will feature interactive experiences such as 3D trick art, escape rooms, ax throwing, carnival games and snacks - similar to the offerings found at its sister store in Boulevard Mall. “I think you’ll start to see soft goods’ footprint shrink a little bit (and see) Dave & Buster’s, bowling alleys, more of that type of tenant as people want to be entertained.” “If you have a big box that’s vacant and think who is going to backfill these spaces, there’s just not a lot of options,” Hubbard said. Then there’s next year’s opening of AREA15, the retail and entertainment complex near Interstate 15 and Desert Inn Road. Meadows Mall opened the Japan-based amusement center Round One Entertainment last month, and Fashion Show mall opened the escape room concept Mind Twist Escapes two weeks ago. purchased the site in 2013 - shortly after bringing concepts like John’s Incredible Pizza, SeaQuest aquarium and HeadzUP to the shopping center. The mall’s owner did not return requests for comment and the management office declined to comment, but analysts say the makeover represents a growing trend among shopping malls to bring in social-media friendly “retailtainment.”ĭan Hubbard of Cushman & Wakefield said he’s seen an uptick in property owners requesting entertainment-type retail concepts.īoulevard Mall was one of the early centers to capitalize on the trend when former Henderson-based owner Sansone Cos.

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The shopping center quietly started its transformation over the summer, with plans for a full rebranding announcement later this year.

This month will see the opening of Step Right Up, a carnival-themed attraction by the founders of HeadzUP at Boulevard Mall - its first tenant since the mall began hitting financial woes.

It’s been more than a year since the mall’s mortgage lender foreclosed on the property, and while much of its interior is still lined with empty storefronts, a sign of a potential turnaround is in the works. Cannon/Las Vegas Review-Journal) Fashion Outlets of Las Vegas is getting a face-lift, a new mission and a new name: Prizm Outlets. Murals in progress at Fashion Outlets of Las Vegas in Primm as the outlet mall is rebranded to Prizm Friday, Nov.